It’s not just enough to set out on an adventurous voyage – you need to capture it as well. But has ‘social media’ sailing gone too far? Nikki Henderson asks the question in Yachting World:
Our defenses have run out: social media has well and truly infiltrated our precious, antiquated sailing world. It’s terrifying to think that our secret passage to escapism and isolation at sea has been discovered. But, like most things that scare us, could there be a thrilling aspect to this challenge?
Decades ago, sailors could go ‘dark’ and justifiably claim the atmospheric conditions weren’t great and the SSB radio wasn’t working. Now, if we don’t live stream every part of daily life at sea, our followers feel disappointed.
As this past Vendée Globe has demonstrated, raw, unedited, and ‘real’ daily updates are now considered the norm. It’s expected – by sponsors, race organizers and content-craving supporters. And so, life at sea for any sailing professional has changed. Now we have to adapt to not one, but two higher powers: Mother Nature, and her fierce deputy: The Algorithm. – Full report
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DemirHindiSG 13 Mayıs 2025-20:39
