SUEX Confirms Launch of SUEX Sport USA as Official American Affiliate

Italian DPV manufacturer SUEX has formally confirmed the establishment of SUEX Sport USA Inc., marking the creation of its official United States affiliate and a significant step in strengthening the brand’s presence in the North American diving market.

According to an announcement published on the SUEX official website, the new entity has been created to provide direct support for U.S. dealers, instructors, and end users, while improving logistics, customer service, and market responsiveness across the region. The company confirmed that SUEX Sport USA Inc. is headquartered in Delaware and will operate as the brand’s recognised American arm.

SUEX stated that the move reflects the growing importance of the U.S. market across both technical and recreational diving sectors, with increasing demand for high-performance diver propulsion vehicles. The company also acknowledged the role of long-standing partner D3 Diving LLC, crediting the organisation with helping establish the foundations for the new affiliate during SUEX’s earlier expansion into the United States.

The announcement was reinforced through SUEX’s own social media channels, including a statement shared via the official SUEX Facebook page, where the company described the launch of SUEX Sport USA Inc. as a milestone designed to bring the brand closer to American divers and professional partners. A parallel confirmation was also published through the official SUEX Instagram account, underlining that the new organisation represents SUEX’s direct presence rather than a distributor relationship.

SUEX has indicated that the creation of a dedicated U.S. affiliate will allow tighter control over brand standards, training pathways, and after-sales support, while also enabling faster response times and closer collaboration with the American dive industry. The company emphasised that this structural change is intended to support long-term growth rather than short-term market expansion.

With SUEX Sport USA now formally established, the manufacturer positions itself to deepen its footprint in one of the world’s largest diving markets, while maintaining direct oversight of operations, partnerships, and customer experience under the SUEX brand.