National Drowning Prevention Week

The Lifesaving Society designates the third week in July as National Drowning Prevention Week (NDPW) to focus community and media attention on the drowning problem and drowning prevention.

NDPW 2025 will take place on July 20-26, 2025.

This year, the theme is Safer Together. We’ll be sharing stats and messaging about topics like parents staying within arms’ reach of their young children, swimming where the lifeguards are, and the importance of not swimming or boating alone.

NDPW is better together, so we’re asking you, our partners, to share our messages and data throughtout the week to educate your communities and help save lives. There are a variety of ways to get involved:

• Post on social media
• Conduct special Swim and Lifesaving Instructor activities
• Provide handouts and printed resource materials
• Participate in the Water Smart® Contest
• Follow us and share our content on social media
• Hold an event

World Drowning Prevention Day falls during NDPW.

Social Media

Throughout NDPW, the Lifesaving Society, Ontario will be active on social media. We encourage you to interact with our branch on all of our social media platforms as well as the Lifesaving Society nationally.

Facebook: Lifesaving Society Ontario
Twitter: @LifesavingON
Instagram: @lifesavingsocietyon
LinkedIn: Lifesaving Society Ontario
TikTok: @lifesavingsocietyon

If you’d like to create your own posts for the week, feel free to use resources, media, and copy provided in our NDPW asset kit. And be sure to include the #NDPW2025 and #SNPN2025 hashtags.

World Drowning Prevention Day

The World Health Organization (WHO) recognizes World Drowning Prevention Day on July 25, which falls during NDPW. This global advocacy event serves as an opportunity to highlight the tragic and profound impact of drowning on families and communities and offer lifesaving solutions to prevent it. Learn more about World Drowning Prevention Day here.

Some actions you can consider taking to participate in this movement are:

• Wearing blue
• Reaching out to your local municipality or local businesses to illuminate notable landmarks in blue light (and let us know about it!)
• Using #DrowningPrevention on social media

Learn more at: https://www.lifesavingsociety.com/