Huish Outdoors Expands Asian Distribution with Aquamaster Thailand Partnership

The global dive equipment manufacturer Huish Outdoors is strengthening its presence in Southeast Asia after confirming a new distribution partnership in Thailand.

According to a report published by DiveNewswire, the company will work with Thai distributor Aquamaster to supply three of its core dive brands, BARE, Hollis, and Oceanic, to the country’s diving market.

The partnership is expected to take effect from April 2026 and aims to improve availability of equipment for dive retailers, instructors, and professional operators across Thailand.

Strengthening Distribution in a Major Diving Market

Thailand is one of the busiest dive tourism markets in the world, attracting recreational divers and professional training organisations to destinations such as Phuket, Koh Tao, and the Andaman Sea.

By appointing Aquamaster Thailand as its distributor, Huish Outdoors appears to be focusing on improving supply chains and local support for dealers and service centres.

The Thai distributor has more than two decades of experience supplying scuba equipment and servicing dive retailers throughout the country, positioning it as a well-established gateway into the regional market. 

For dive shops and instructors operating in Thailand’s highly competitive tourism sector, access to reliable equipment supply can be critical, particularly during peak diving seasons.

Three Key Brands Under the Agreement

The agreement covers three well-known brands within the Huish Outdoors portfolio:

• BARE, widely recognised for wetsuits and exposure protection
• Hollis, focused on technical diving and advanced equipment
• Oceanic, a long-standing recreational dive gear brand founded by Bob Hollis in 1972 

All three brands sit under the Huish Outdoors umbrella following a series of acquisitions that helped the company assemble a multi-brand portfolio aimed at both recreational and technical divers. 

Industry observers note that consolidating several equipment brands under a single manufacturer allows distributors and retailers to offer divers a wider range of gear options while maintaining a consistent supply network.

A Continued Push Into International Markets

For Huish Outdoors, the Thailand partnership reflects a broader strategy of expanding distribution partnerships in key dive travel destinations.

The company already manages several globally recognised dive brands including Atomic Aquatics, Zeagle and Stahlsac, alongside the BARE, Hollis and Oceanic labels now entering the Thai distribution agreement.

For dive retailers and operators across Thailand, the new partnership could help streamline access to equipment, servicing, and dealer support as international dive travel continues to recover and grow.